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Rochester Market Research

iStock_000007347659Medium -- Rochester, NY

Valient Rochester Market Research

Valient Rochester Market Research is a leading market research provider to our valued clients in the Rochester New York region. We provide deep insights into consumer and business decision maker attitudes, preferences, customer satisfaction, brand equity and advertising awareness.

Our studies frequently focus on gaining insights from local consumers, new home buyers, retail businesses, voters, taxpayers, commercial & industrial business owners and key decision makers. These projects leverage our cost-effective data collection methodologies that include telephone-based in-depth interviews (IDI), online surveys, interactive voice response (IVR) surveys, mail surveys and other quantitative methodologies.

For qualitative studies, Valient utilizes face-to-face focus groups, online focus groups (OLFG) and ethnographic research to uncover deep insights into consumer and business preferences, attitudes and opinions that directly affect your organization.

Extensive Industry Coverage

  • Advertising & Public Relations
  • Automotive & Transportation
  • Aviation, Defense & Aerospace
  • Business Services
  • Consumer Packaged Goods
  • Consumer Products
  • Education
  • Energy & Petroleum
  • Financial Services
  • Government & Public Affairs
  • Healthcare
  • Industrial Products
  • Mass Transit
  • Media & Entertainment
  • Non-Profit
  • Restaurants
  • Retail
  • Shipping & Freight
  • Sports
  • Technology
  • Telecommunications
  • Travel & Hospitality
  • Utilities & Power Generation 

Comprehensive, Insightful Market Research & Strategy Advisement Services

  • Online, mail & telephone surveys
  • Customer satisfaction studies
  • Customer loyalty studies
  • Customer value analysis studies
  • Brand equity studies
  • Advertising awareness, effectiveness, copy testing & tracking studies
  • Brand health, equity assessment & tracking studies
  • Product usage, design and concept development studies
  • Usage, attitude & preferences
  • Economic development studies
  • Price sensitivity, elasticity, testing & tracking studies
  • Public opinion polls
  • Political polls & focus groups
  • Market segmentation studies
  • Investor attitudes & assessment
  • Face-to-face focus groups
  • Online focus groups
  • Online communities
  • Mall intercept surveys

Valient Rochester Market Research – Trusted Advisor to
Leading Rochester New York Region Clients

Valient Market Research’s extensive client base includes local, statewide and national companies, educational institutions, government agencies and non-profit organizations including these leading Rochester New York Regional clients:

  • ABVI-Goodwill
  • Antithesis Advertising
  • Archer Communications, Inc.
  • Buell Advertising
  • Crosman Corporation
  • Eastman Kodak Company
  • ESL Federal Credit Union
  • Finger Lakes Race Track
  • Geiger & Rothenberg, LLP
  • Genesee Country Village & Museum
  • Greater Rochester Health Foundation
  • Iberdrola USA
  • Jay Advertising, Inc.
  • M&T Bank Corporation
  • Martino Flynn
  • Monroe Community College
  • Roberts Communications, Inc.
  • Rochester Eye & Tissue Bank
  • Rochester General Health System
  • Rochester General Hospital
  • Rochester Institute of Technology
  • Sentry Group
  • Simon Graduate School of Business – University of Rochester
  • Sinclair Broadcasting
  • St. John Fisher College
  • Strong Memorial Hospital
  • The College at Brockport, State University of New York
  • The Parcus Group
  • Tipping Point Media, Inc
  • Uniland Development Company
  • United Way of Greater Rochester
  • Unity Health System
  • University of Rochester
  • University of Rochester Medical Center
  • VWR Education
  • Wegmans Food Markets, Inc.
  • and many more…

Whether your company’s research objective is to understand customer needs, develop new brand identities, estimate the size of your desired market or assess your current customer satisfaction levels, Valient Market Research can provide you with the most accurate and up-to-date information with an innovative cost-effective methodology. The information derived from our research in the Rochester market will enable your organization to make fact-driven strategic business decisions based upon solid market research insights and analysis.

Please contact us to discuss your next market research project:

Valient Market Research

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Valient Market Research Blog

  • VALIENT POLL: Only 33% of Americans Want Confederate Statues Removed
  • The Great Debate : When to Use Qualitative or Quantitative Research
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  • How Effective Can Social Media Be For Your Marketing Strategy?
  • Creating an Effective Landing Page
  • Using Qualitative Research To Address Emerging Trends
  • Properly Identifying Your Target Audience Through Segmentation
  • The Impact of Database Marketing and Social Media
  • Companies Seeing Increase in Freelance Analysts
  • A Brand’s Personality & Influence on Consumer Behavior
  • Creating Effective Ads Through Personalization

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Valient is an internationally acclaimed market research, corporate strategy and management consulting firm to the world’s top businesses & institutions.

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