The restaurant industry is extremely competitive and is highly influenced by changing economic conditions, as well as constantly changing consumer preferences and habits. In order to make informed operating and investment decisions, restaurant industry clients need to understand and anticipate the key market factors that could influence their profitability margins.
Valient Restaurant Market Research provides clients with the insights they need to build their brands and develop a strong patron retention rate. Using customized qualitative and quantitative research methodologies and techniques, we provide an industry overview that helps clients understand and capitalize on consumer trends in the restaurant sector. With these insights clients can navigate through challenging economic conditions to gain market power and develop a strong competitive advantage.
Patron & Consumer Trends
Utilizing face-to-face focus groups, online focus groups (OLFG) and the latest Internet-based data collection and reporting technologies we offer the following research services for national and international independent restaurants, as well as quick-service and franchise organizations:
- Consumer trends
- Emerging restaurant trends
- Marketplace attitudes
- Economic obstacles impacting restaurant success
- Consumer decision making
- Behavioral trends
- Analysis of specific restaurant performance metrics (for franchise operations)
- Market brand positioning
- Restaurant theme & concept development
- Menu strategy & appeal
- Price sensitivity
- Food & beverage taste tests
- Internal guest perception
- Customer satisfaction
- Spending habits
- Customer demographics
- Visit frequency