In order to pitch successful campaigns, public relations professionals need to understand the economic, social, and political components that affect their client’s specific industry. With a solid research-based foundation, public relations firms can position their end-clients as thought leaders and provide them with a more tailored promotional campaign; one that speaks directly to today’s marketplace challenges and demands.
Corporate communications professionals and PR advertising agencies look to Valient Public Relations Market Research to provide them with actionable public relations survey measurements, industry specific research, and opinion research for public release. We provide insightful public opinion research and have a wide breadth of expertise in a number of industry studies for specialty publications.
Our research professionals are experts within the public relations and advertising field. Our team has a proven track record working with some of today’s top PR professionals. Having forecasted and analyzed the business environments of a large variety of client companies, we have a firm grasp of client expectations and we pride ourselves in the ability to meet and exceed those expectations.
Public Relations Industry Related Services
Our public relations research teams use advanced analytical tools and the latest Internet-based primary and secondary market research data collection and reporting technologies. We deliver fact-based research results that investigate buyer and non-buyer behaviors that help clients prioritize selling points and sales programs.
Specialty areas of study include:
- Evaluation of communication effectiveness
- Public opinion polling
- Customer profiling
- Assessments of competitive marketplace
- Brand reputation studies
- Brand image studies
- Market industry studies for publication
- Surveys for public release and promotion
- Brand awareness tracking
- Campaign effectiveness
- Message testing
- Market Segmentation
- Consumer usage & attitudes
We offer a broad range of market studies and public opinion survey research services that are customized to your client’s industry and tailored to fit your strategic PR direction. Studies are designed with broad audience appeal to attract media interest on behalf of your clients.