As the world becomes increasingly connected and interwoven with new media channels of communication, our lives change significantly. To stay ahead of the curve, clients need to understand the subtle behavior shifts associated with the introduction of new digital media that impacts change both socially and economically.
With its global reach and media expertise, Valient Media Market Research provides clients and media stakeholders with comprehensive research solutions designed to help profile audience segmentations, and recognize shifts in media consumption and consumer behavior.
Our research professionals are experts within the media research field. With approximately 25+ years of experience and knowledge within the field, our team has a proven track record working with some of today’s top broadcasters, media product developers, and new technology innovators. Having forecasted and analyzed media trends for years, we are well aware of the challenges and opportunities facing the industry. We specialize in helping clients recognize the business nuances that drive the market today.
Providing Quality Media Insight
Using both quantitative and qualitative research methods we provide solutions for the following media stakeholders:
- Media companies
- Entertainment enterprises
- Branded goods companies
- Agencies
- Video gaming
- Online services
- Educational institutions
- Internet publishing
- Telecommunication companies
- Technology developers
- Radio broadcasting
- Music publishing & distribution
- Television broadcasting
- Home video/theatrical releases
- Print publications
Cost Effective Media Insights
Our research model includes a detailed reporting structure that is customized for your specific research project. We develop a sampling and analysis plan using quantitative or qualitative data collection methodologies, face-to-face interviews, and focus groups to help provide you with insights into the following media related areas:
- Audience Measurement & Data Analysis
- New Product Development Services & Brand Preferences
- Testing New Media Ideas
- Spot Media Spending Trends
- Media Consumption Patterns
- Product Pricing & Design Strategies
- Competitive Brand Analysis Focusing on Brand Strength in the Marketplace
- Content Evaluations
- Behavioral Habits
- Changing Media
- New Technology Usage