Achieving Corporate Reputation Excellence
The most valuable asset a corporation possesses does not appear on a balance sheet or roll off an assembly line. An organization’s corporate reputation is essential to its long-term success and must be developed, monitored and continuously nurtured to achieve excellence.
The term “corporate reputation” refers to the collective past experiences, interactions and judgments of a corporation that are attributed to an organization and its proven ability to deliver improved business results to multiple stakeholders over time.
These collective assessments include:
- Financial performance
- Investor & shareholder value
- Corporate governance
- Leadership & management
- Corporate social responsibility (CSR) & sustainability
- Workplace & employee relations
- Community citizenship
- Environmental stewardship
- Product & service usage
- Enterprise competitiveness
- Research & innovation
Reputation Measurement & Competitive Benchmarking
Leading organizations perform annual reputation tracking research to monitor shifts in key stakeholder opinions, measure brand alignment and its competitive reputation landscape. Valient’s Corporate Reputation Excellence program is a holistic approach to reputation management through its proprietary stakeholder alignment monitoring, risk assessment and competitor reputation benchmarking design elements.
This acclaimed measurement service establishes a world class reputation blueprint that is based directly on stakeholder mapping, survey-based key performance indicator (KPI) performance, Corporate Social Responsibility (CSR) alignment and proven risk mitigation practices.
Benefits of Reputation Excellence Implementation
Corporate reputation measurement through the tracking of key stakeholder opinions is crucial to improve customer satisfaction, foster higher levels of customer loyalty and spur customer advocacy, encourage brand & product recommendation behaviors and ensure stakeholder engagement. Valient’s Corporate Reputation Excellence practice actively monitors all stakeholder groups within a comprehensive survey-based platform that provides real-time dashboard capabilities to our clients around the globe.
Growing Importance of Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) is defined as a sustained commitment by a business to contribute to economic development while improving the quality of life of its workforce, the communities they operate within and society at large.
Within the CSR framework, corporate sustainability is a key element of successful corporate social responsibility programs. Corporate sustainability is often defined as a business approach that creates long-term consumer, employee & stakeholder value by creating a “green” strategy focused on the natural environment that takes into consideration every dimension of how a business operates in the physical, social, cultural, and economic environment. Successful enterprises also incorporate long-term employee development programs and transparency policies into their corporate sustainability strategy framework.
Tangible Benefits of Corporate Sustainability Programs
The quantification of the positive and measurable impacts has proven to be challenging for corporations that are starting a corporate sustainability program. Valient’s Corporate Reputation Excellence program provides internal key performance indicator (KPI) monitoring capabilities to ensure objectivity, comply with all applicable legal and corporate governance policies and eliminate internal data interpretation bias.
Properly implemented, corporate sustainability programs have proven to increase revenue, reduce expenses, cut material & outside purchases, reduce waste & scrappage levels, reduce hiring effectiveness, increase employee retention & productivity levels and mitigate operational risks throughout the entire enterprise.
Transparency Provides Improved Efficiency & Stakeholder Satisfaction
Corporate transparency is essential for organizations seeking to improve performance, profitability and stakeholder satisfaction. By promoting an open and engaged environment, corporations can deepen employee satisfaction & retention as well as enhancing the ability of the organization to attract new talent.
One of the key outcomes of enhanced employee engagement is higher levels of innovation, increased energy efficiency and encouraging internal cooperation between various parts of the company. This open culture approach also can deliver improved stakeholder satisfaction levels through direct information disclosure, clarity and accuracy.
Internal & External Stakeholder Engagement & Satisfaction
Stakeholder engagement and satisfaction is critical for corporate success. These external stakeholders can include:
- The public at large
- Business & consumer decision makers
- Regulatory organizations
- Public policy & law makers
- Supplier organizations
By implementing focused stakeholder management strategies, corporations can achieve high levels of stakeholder satisfaction that can increase revenues and profitability.
Corporate Reputation Excellence Provides Improved Performance, Resiliency & Effectiveness
The correlation between corporations with strong reputations and revenue, profits and stock prices is well documented in recent academic studies. Also improved is the ability or organizations to overcome reputation challenges and re-establish prior financial performance levels after a crisis event. This resiliency is crucial especially in industries effected by frequent product recalls, labor strikes, consumer activism and legislative actions. Companies with high levels of corporate reputation are better equipped to influence policy making and regulations affecting their respective industries.
Among consumer products companies, an excellent corporate reputation results in higher levels of product purchase intent for products & services as well as higher levels of brand promotion behaviors including a willingness to recommend an company’s products, services and/or brands to family, friends & colleagues. This “word of mouth” recommendation behavior is a central
Internally, corporate reputation excellence is a proven attraction element for the recruitment of new employees and the retention of current employees. In several national studies, a direct correlation exists between an individual’s willingness to work for a particular company and their corporate reputation level. In technology, healthcare and other hyper competitive industries, the ability to attract and retain talent is a key success element and major cost driver. The alignment between an organization’s employees and its corporate strategy is also measurably higher in companies with higher corporate reputation scores.
Valient’s Corporate Reputation Excellence Program
Leveraging its corporate reputation management expertise and accurate data collection processes, Valient crafts customized reputation monitoring programs for organizations in over twenty industries. As a purveyor of best-in-class business corporate reputation measurement services, our expert research artisans craft superior surveys, in-depth reports & insightful analyses expressly designed for corporate use, utilizing only the most modern digital methodologies and techniques. Our staff of highly skilled and experienced researchers and reputation strategy consultants deliver services of unparalleled quality, enabling us to offer a full line of decision support services envied by our competitors and highly valued by our numerous clients around the world.
To discuss your organization’s corporate reputation needs, please complete the Request-A-Quote form below: