Qualitative/Quantitative Overview Qualitative research can be conducted if the study involves further explanation into why a particular event occurred. Quantitative research can be conducted to find out answers through the use of numerical data. The use of both of these methods enables researchers to get the most accurate data. Qualitative – Strengths This type of […]
Emotional branding is considered a strong component to marketing success. “What consumers want now is an emotional connection- they want to be able to connect with what’s behind the brand, what’s behind the promise” (The Persuaders, 2004).The goal through emotional branding is to create a bond between the consumer and the product by provoking emotion. […]
A well-thought-out data analysis plan enables for effective market research to be conducted. A data analysis plan can help organize and analyze your survey data. Below are steps often implemented to ensure an effective plan is being developed. Step 1: Validating/Editing Validation is often considered an integral step in the data processing stage of a market research project. […]
The safety recall continues for Takata as the company continues to rebuild its reputation. Valient Market Research Founder & President Scott Upham recently spoke with NPR Morning Edition in regard to the airbag recall. Click below to hear the entire interview. Interested in learning more about the airbag industry, sign up for our Airbag Alert Service.
The rise of digital has presented both opportunities and challenges for marketers. “The offline world is not going anywhere. But the web is becoming central to every aspect of our existence” (Kaushik,2010, pg.xxii). The goal is to effectively use technology to develop strategies and evaluate them to see where improvement is needed. Many opportunities exist […]
The US digital video advertising market is expected double by 2019. “This growth will be led by an ongoing shift toward mobile viewing, a host of digital platforms that now prioritize video and a growing assortment of content against which to advertise” (eMarketer,2016). There are many benefits to videos ads. These benefits include higher user […]
The use of social media enables marketers the opportunity to increase brand awareness and engagement with its intended audience. “72% of marketers use social media to create and develop loyal fans” (Wolf,2015). Developing an effective social media strategy creates more opportunities for marketers through increasing awareness, improving brand loyalty/authority, increasing engagement, distributing more content, and […]
Having a great website can be great, but marketers must examine effective ways to drive traffic to the website. Implementing an effective landing page helps with lead generation and is referenced to as the beginning of the user experience. Through analyzing landing pages, brands are presented with more insights in regard to lead generation efforts. […]
Overview Over the last few years, there has been a dramatic shift in how consumers purchase and view television. Due to demand, streaming television is experiencing exponential growth and are becoming the new norm in terms of viewing habits. This shift poses questions into what is causing this shift towards streaming television. What are the […]
