Deep consumer insight is crucial to successful strategy development and execution. Understanding what matters to consumers and drives their behavior is essential for leveraging countless sources of advantage—from creating growth opportunities, developing new products, evaluating acquisition targets and developing outsourcing strategies. Quite simply, consumer insight helps companies answer some of today’s most important questions:
- What are the most attractive segments for my organization?
- Which market segments are sizable, economically attractive, and defensible?
- What are the consumer’s needs and how can we best serve them?
- How are we and our competitors perceived by our customers, and by our potential customers?
- What are the purchase and decision behaviors and patterns of consumers & shoppers?
- Where are the biggest profit pools in our addressable market today?
- What are the key levers and triggers to acquire and retain customers?
- Where can we grow?
- Can we profitably extend our brand(s) into new products, categories, and segments?
Through our unique Consumer Insights practice, Valient applies a unique, integrated approach that brings clients the full value of deeper customer understanding. We strive to uncover insight that translates into actionable strategies that drive measurable economic impact. Our customized consumer research is grounded in deep knowledge of business context and tightly integrated into strategic decision-making.
We push for deep insights and tie our findings directly to economic impact measures and their value to an organization. We also partner with companies to expand their existing capabilities, utilize their internal expertise, and leverage their category knowledge to further consumer & shopper insights.
Beyond this, we also have proprietary tools that we have developed over the years—qualitative and quantitative techniques that give deep insight and that are custom-applied to each client opportunity. We bring with us to each case a history of actionable insights drawing on our extensive research knowledgebase. By systematically integrating our consumer insight research into our work, we enable our clients to create real-world impact.