Valient Syracuse & Central New York Market Research
Valient Syracuse & Central New York Market Research is a leading market research provider to our valued clients in the Syracuse & Central New York region. We provide deep insights into consumer and business decision maker attitudes, preferences, customer satisfaction, brand equity and advertising awareness.
Our studies frequently focus on gaining insights from local consumers, new home buyers, retail businesses, voters, taxpayers, commercial & industrial business owners and key decision makers. These projects leverage our cost-effective data collection methodologies that include telephone-based in-depth interviews (IDI), online surveys, interactive voice response (IVR) surveys, mail surveys and other quantitative methodologies.
For qualitative studies, Valient utilizes face-to-face focus groups, online focus groups (OLFG) and ethnographic research to uncover deep insights into consumer and business preferences, attitudes and opinions that directly affect your organization.
Extensive Industry Coverage
- Advertising & Public Relations
- Automotive & Transportation
- Aviation, Defense & Aerospace
- Business Services
- Consumer Packaged Goods
- Consumer Products
- Education
- Energy & Petroleum
- Financial Services
- Government & Public Affairs
- Healthcare
- Industrial Products
- Mass Transit
- Media & Entertainment
- Non-Profit
- Restaurants
- Retail
- Shipping & Freight
- Sports
- Technology
- Telecommunications
- Travel & Hospitality
- Utilities & Power Generation
Comprehensive, Insightful Market Research & Strategy Advisement Services
- Online, mail & telephone surveys
- Customer satisfaction studies
- Customer loyalty studies
- Customer value analysis studies
- Brand equity studies
- Advertising awareness, effectiveness, copy testing & tracking studies
- Brand health, equity assessment & tracking studies
- Product usage, design and concept development studies
- Usage, attitude & preferences
- Economic development studies
- Price sensitivity, elasticity, testing & tracking studies
- Public opinion polls
- Political polls
- Market segmentation studies
- Investor attitudes & assessment
- Face-to-face focus groups
- Online focus groups
- Online communities
- Mall intercept surveys
Valient Syracuse & Central New York Market Research
Trusted Advisor to Leading National & Regional Clients
Valient Market Research’s extensive client base includes local, statewide and national companies, educational institutions, government agencies and non-profit organizations including these leading Syracuse – Central New York Region clients:
- Car-Freshner Corporation
- Burdick Chevrolet – Buick – GMC
- Burdick Dodge Chrysler Jeep RAM
- Burdick Ford
- Burdick Nissan
- Driver’s Village
- Eric Mower and Associates
- HealthNow New York
- Metro Mattress
- NYSEG
- Time Warner Cable
- Wegmans Food Markets, Inc.
- Welch Allyn
- and many more….
Whether your company’s research objective is to understand customer needs, develop new brand identities, estimate the size of your desired market or assess your current customer satisfaction levels, Valient Market Research can provide you with the most accurate and up-to-date information with an innovative cost-effective methodology. The information derived from our research in the Syracuse metropolitan area & Central New York region will enable your organization to make fact-driven strategic business decisions based upon solid market research insights and analysis.
Please contact us to discuss your next market research project: