Valient Sports Market Research specializes in conducting cost-effective market research with sports fans, local & regional community leaders and key business contacts to provide insights into consumer ticket buying behavior, team apparel purchase behavior, fan avidity measurement, corporate sponsorship research, stadium funding referendum research and sports venue advertising effectiveness.
Using the latest online and telephone based data collection methodologies, Valient Sports Market Research can provide cost-effective solutions that deliver high quality market intelligence for informed decision making. We work directly with local team marketing executives, league officials, stadium/arena marketing staffers and other key sports decision makers on developing insights derived from market research that increase ticket sales, increase fan retention and loyalty, recruit and maintain corporate sponsorships and test new marketing & advertising concepts with fans and corporate sponsors.
Valient Sports Market Research can provide market research coverage to the following leagues, associations and sports organizations:
- Formula 1 Racing
- CART/Champ Car Racing
- IndyCar Car Series
- National Hot Rod Association (NHRA)
- Major League Baseball (MLB)
- Minor League Baseball
- National Basketball Association (NBA)
- Women’s National Basketball Association (WNBA)
- NCAA College Men’s Basketball
- NCAA College Women’s Basketball
- Fantasy Baseball
- Fantasy Football
- Fantasy Tennis
- Fantasy Soccer
- Fantasy Hockey
- Fantasy Golf
- Fantasy Basketball
- Fantasy NASCAR
- National Football League (NFL)
- Arena Football League (AFL)
- NCAA College Football
- Professional Golfer’s Association (PGA)
- Ladies Professional Golf Association (LPGA)
- National Hockey League (NHL)
- Minor League Hockey
- National Thoroughbred Racing Association (NTRA)
- Major League Soccer (MLS)
- Federation Internationale de Football Association (FIFA)
- Association of Tennis Professionals (ATP)
- Women’s Tennis Association (WTA)
Sports Specialty Panel Research
For online and telephone-based market research initiatives, Valient Sport Market Research utilizes our Online Panel Network of over 15,000,000 consumers to reach select respondents including avid fans, non-fans, casual fans, corporate ticket purchasers, corporate advertisers and other key decision makers. We can conduct research based upon your city, county, MSA, region, nationally or internationally based upon your research requirements.
Online Focus Groups: conducted nationwide or within your target user group audience, online focus groups can provide cost-effective qualitative insights through an interactive online HTML-based forum. This option is excellent for any type of visual stimuli including print ads, website screenshots, streaming video product demonstrations or television commercial testing.
Flexible Market Research Capabilities: available research modes include in-depth interviews (IDI), kiosk-based point-of-service surveys, mail surveys, telephone & interactive voice response (IVR) surveys and Internet-based online surveys.
Cost Effective, High Quality Sports Market Research
Valient Sports specializes in delivering ad-hoc research services focused on exceeding your research project expectations. Based upon each individual project’s parameters, we recommend the optimal data collection methodology; sampling & analysis plan and detailed reporting structure. Using advanced analytical tools and innovative segmentation strategies, we provide you deep insight beyond the collected data to uncover valuable buyer intention, brand preference, pricing sensitivity level and product usage trends.