Automotive Market Research

Valient Market Research is a leading automotive market research provider to OEM vehicle manufacturers, Tier 1-2-3 OE automotive suppliers, aftermarket suppliers, investment firms and automotive retail organizations. We supply insightful, quality market research services at cost levels 30-40% below that of large market research firms. Utilizing the latest Internet-based and telephone data collection and reporting technologies, we deliver superior results, insightful analysis and solid, fact-driven strategic recommendations.

Cost Effective, High Quality Market Research Solutions

Valient Market Research specializes in delivering ad-hoc research services focused on exceeding your research project expectations. Based upon each individual project’s parameters, we recommend the optimal data collection methodology, sampling & analysis plan and detailed reporting structure. Using advanced analytical tools and innovative segmentation strategies, we provide you deep insight beyond the collected data to uncover valuable buyer intention, brand preference, pricing sensitivity level and product usage trends.

Some Examples Of Valient Market Research’s Automotive Services:

OEM Vehicle Manufacturers

  • New Vehicle Product Quality
  • New Vehicle Buyer Satisfaction
  • Long Term Vehicle Satisfaction
  • Online Consumer Shopping Behavior
  • Online Focus Groups & Communities
  • Dealer Research Surveys
  • Customer Loyalty, Satisfaction & Advocacy
  • Advertising Effectiveness Testing & Tracking
  • Brand Development, Positioning, Testing & Tracking
  • Product Design & Feature Content Research
  • Product & Concept Development
  • Dealer Sales, Repair & Maintenance Service and Finance Satisfaction
  • System & Component Technology Assessment
  • Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
  • Mystery Shopping & Shopper Intercepts
  • Investor Attitudes & Assessment
  • Providata™ Competitive Intelligence Data Collection, Analysis & Assessment 

Tier 1-2-3 OE & Aftermarket Automotive Suppliers

  • System & Component Usage, Attitude & Preferences
  • System & Component Technology Assessment
  • Part Replacement Frequency Research
  • Consumer Price Sensitivity
  • OEM Customer Satisfaction
  • Online Focus Groups & Communities
  • Advertising Effectiveness Testing & Tracking
  • Brand Development, Positioning, Testing & Tracking
  • Product Design & Feature Content Research
  • Product & Concept Development
  • Investor Attitudes & Assessment
  • Providata™ Competitive Intelligence Data Collection, Analysis & Assessment

Automotive Retail

  • Dealer Market Research Surveys
  • Dealer Sales, Repair & Maintenance Service and Finance Satisfaction
  • Online Focus Groups & Communities
  • Online Consumer Shopping Behavior
  • Advertising Effectiveness Testing & Tracking
  • Brand Development, Positioning, Testing & Tracking
  • Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
  • Mystery Shopping & Shopper Intercepts
  • Providata™ Competitive Intelligence Data Collection, Analysis & Assessment 

iDealerPoll Automotive Dealer Market Research Panel

Valient Market Research provides proprietary advisory and management consulting services to automotive industry businesses around the globe. Understanding your business and competitive position is a critical success element. We specialize in delivering measurable improvements in business performance to our valued clients. Special areas of expertise include:

  • New Market Entry Strategies
  • Online Automotive Retail Strategies
  • New Product Development Strategies
  • Customer Relationship Management (CRM) System Implementation
  • Sales & Marketing Strategy Development

iDealerPoll.Com is a unique automotive dealer panel designed specifically to bring automotive dealer insights directly to the global automotive community. All members of the U.S. and Canadian automotive dealer community including dealership owners, sales personnel, parts & service technicians and finance departments have a voice to speak to the industry at large through the iDealerPoll.Com Dealer Panel. This panel was custom designed based upon the market research needs of OEM vehicle manufacturers, OE and aftermarket parts suppliers, financial institutions and dealer support software companies. Visitors to iDealerPoll.Com that are qualified and active U.S. or Canadian dealership personnel can register to become part of the iDealerPoll.Com online panel by completing a five-minute Enrollment form located on the iDealerPoll.Com website at http://www.idealerpoll.com/joinnow.htm 

Panelists must be over the age of 18, reside in the United States or Canada and be employed with a new or used vehicle dealership in dealership management, sales, parts & service or finance. Once enrolled, dealership personnel will be eligible to periodically participate in online surveys and receive member benefits including cash and gift card incentives.